提升企业员工忠诚度的方法与途径

提升企业员工忠诚度的方法与途径

摘要

在知识经济时代，创新已逐步成为企业不断寻求更高层次发展突破的重要途径，而创新竞争力也正是企业人才综合实力的集中展示，如何最大限度的挖掘员工创新潜能无疑对新时期员工的敬业奉献精神、忠诚度提出更高要求。在传播媒介不断发展的今日，传统的“家长式”僵硬管理模式无疑已无法适应企业发展需求，每位员工的智慧都有可能成为促进企业飞速发展的重要资源，只有不断巩固企业与员工之间的联系纽带，才能诱导员工持续主动的释放出智慧能量。企业在不断完善人才储备的同时，更应注重加强员工忠诚度的培养，才能使人才宝库真正发挥其应有价值，最大限度的降低员工流失率，提升员工忠诚度，充分挖掘员工潜能正逐渐成为现代企业管理亟需攻克的发展难题。能否为企业培育出更多的高忠诚度的员工，也成为摆在每位企业管理者面前必须面对的现实障碍。在大量文献阅读的基础上，本文将从分析该企业的员工忠诚度现状入手，引出并系统阐述企业员工忠诚的概念，接着，阐明如何度量员工的忠诚度。并通过成功企业借鉴，最终根据我国企业员工忠诚情况的现实特点，为提高其员工忠诚度提出具有针对性的具体建议。

员工忠诚度是企业人力资源管理优劣的重要评估指标，可以从员工流失等角度侧面反映企业员工忠诚度情况。最新的企业管理研究表明，企业之间的竞争就是企业人力资源的竞争。现代企业想要持续健康稳定发展，打造一支高忠诚度的员工队伍是关键。在现今市场经济的前提下，人才已变为企业竞争中的核心优势，而忠诚度的高低决定了人才的优势能否充分发挥。因此，企业如何留住人才并有效提升人才的忠诚度，以达到降低人力成本，发挥人力资源最大的效用，长期以来是企业管理者特别是人力资源管理部门所期望解决的问题。

关键词：员工；忠诚度；流失

Abstract

In knowledge economy era, innovation has gradually become a breakthrough of enterprises seeking for higher level development important way, competitiveness and innovation is the enterprise talent comprehensive strength, how to maximize employee innovation potential is dedication dedication and loyalty of employees in the new period puts forward higher requirements. With the constant development of media today, the traditional "patriarchal" rigid management mode has certainly not to meet the needs of enterprise development, the wisdom of each employee is likely to become an important resource, promote enterprise rapid development only by constantly strengthen ties between enterprises and employees, to induce employees continued active energy release of wisdom. Enterprises in the continuous improvement of talent pool at the same time, more should pay attention to strengthen the cultivation of the staff loyalty, to make people treasure really play its proper value, maximum limit to reduce staff turnover, increase employee loyalty, fully excavate potential of employees is becoming the development of modern enterprise management needs to conquer difficulties. Can cultivate more high loyalty of employees for the enterprise, also become before each enterprise managers have to face the reality of the obstacles. This article based on the analysis of present condition of the enterprise staff loyalty, elicit and system explains the concept of enterprise employee loyalty, and then expounds how to measure the loyalty of employees. And through the draw lessons from successful enterprises, finally according to the reality of our country enterprise staff loyalty situation characteristic, in order to improve the staff loyalty targeted specific Suggestions are put forward.

Employee loyalty is an important indicator to assess the merits of human resource management, employee loyalty may reflect the situation from the perspective of employee turnover and other side. The latest business management studies show that competition among enterprises is the corporate human resources competition. Modern companies want sustained, healthy and stable development, to build a high loyalty of the workforce is the key. In the context of today's market economy, talent has become the key competitive advantage, and determine the level of loyalty can give full play to the advantages of talent. Therefore,

how to retain talent enterprises and effectively enhance the loyalty of talent, to achieve lower labor costs, play the maximum effectiveness of human resources, has long been a corporate manager of human resource management department especially desired to solve the problem.

Keywords: Turnover ，staff ，loyalty